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A Canadian Chiropractic Master – Interview with Dr. Mike Reid Interview with Dr. Mike Reid |
| Written by Dr. Roger Turner | |
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“At 15 years of age, I experienced chest pains. After six months of searching, no one could figure out what was causing them. I decided to try visiting a chiropractor. In two minutes, he found subluxations in my neck and ribs. With chiropractic adjustments, the chest pains disappeared. Additionally, the colds, flus and allergies I’d always suffered from ceased to bother me and my athletic ability improved. What an incredible and riveting introduction to chiropractic this was.”
“At CMCC I visited many chiropractors such as Dr. Paul Listro and Dr. Dave McLachlan. I attended some lectures and helped at screenings. I learned the business of attracting new patients in fourth year from a master on the outside, Dr. John Whitney – this allowed me to be successful, right from the start.” “I’ve trained with Tony Robbins for 10 years. The question he always teaches is, “Why not you?” Why can’t it be you, having the success, creating the abundance, building the legacy and teaching your wisdom to others?’” “I have two coaches that keep inspiring and pushing me, because you can never know it all. Once a month, we explore new possibilities, which help to propel me to greater heights.” “Even Tiger Woods has a coach to keep him motivated. A coach provides new insights and suggestions. Having a coach means being accountable when the coach says, ‘Did you do this?’” Sharing the secret “When I started practising,” says Reid, “I wanted to see 300 people a week and make $30,000.00. Then I started shadowing other chiropractors who were seeing higher volumes, and making more money than I was. I realized I was thinking too small. I realized, ‘If these other guys can do it, I can do it too.’ We changed our goal to 1,000 patients a week; and we reached it. We had a record day where we saw 344 patients.” “Some feel they can’t see more people and have a self-limiting belief that was ingrained in them during school or early childhood. If someone says, “You can’t do it,” do a one eighty, because, believe me, you can. Hang around people who are positive, optimistic and models of success.” “We had doctors coming to our practice asking, ‘How do you do this?’ We decided to do our first seminar in my office and we had 12 people. I just shared my secrets. The next one, in Toronto, we had 50. We have helped many of our clients who never thought they’d see more than 200 patients in a week get to 700.” “I’ve always had this vision to share my success with other doctors, of making chiropractic number one in health care. We have the best-kept secret and everyone deserves access to it.” And, what is that secret? “The key is to have a principle behind what you do,” notes Reid, “to have purpose, passion and a strong mindset. You’ve got to have a can-do and will-do attitude. You have to be willing to work hard, especially at meeting and greeting people. That’s the foundation to building a practice. From there, you add the coaching and develop the procedures.” “Why is one doctor building a big practice and another one isn’t? It’s because they are meeting people. They have an underlying belief in what they can do. They have a focus on serving people and saving lives. The rest is simple, as the procedures are easy to implement.” “I stay healthy by practising a few daily morning rituals:
“We all want the big house, the cars and the vacations. But we really have to change who we are first; that’s the be that comes before the do. It’s having a vision or purpose and being accountable. A coach can inspire you to get up in the morning, to do the things necessary to move forward. If others can do it, then why can’t I? That always spurs me on. That’s what keeps me hungry on a daily basis.” “I never hang around negativity, negative people, or negative news. I don’t watch any TV other than The Discovery Channel with my kids. I’m always focused on relationships and self-improvement.” “My wife and I put family first. Family nights are Tuesdays and Fridays, as well as weekends at the cottage. Dr. Lise and I are in the clinic for a total of eight half-days. Wednesday mornings and Fridays are dedicated to coaching. We then have nine seminars throughout the year.” “We have great support teams for the coaching and the practice. We delegate a lot, which allows us to keep balance.” What about young chiropractors? “My biggest concern for the new grads is their ignorance of what’s happening in chiropractic. They call saying, ‘I’m in trouble, five years in practice, still struggling, I need help.’ That is the most common complaint.” “Here are the key things I tell them:
“The things we emphasize to develop a strong foundation for growth are:
“It has taken us eight years,” says Dr. Reid, “to hone in on what is critical for growth and as soon as the doctors put this into play they really excel.” “We have a different practice model, which is wellness based, long term, corrective, subluxation, family and business oriented.” “We’re instituting a number of new projects for the future:
“BJ said, ‘Once you get the big picture, all else follows.’” Dr. Mike Reid is CEO and Head Coach of Chiropractic Masters. For more information on coaching, products, seminars or speaking engagements, please contact 1-800-781-8127 or www.chiropractic-masters.com. Dr. Roger Turner has been a pioneer chiropractor for 34 years. He is an accomplished speaker with appearances at Parker Seminars, Parker College, Palmer College, several state and provincial associations, and at independent consultant seminars. Ask Dr.T any questions at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . |
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