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Royal Cross becomes “The Vitality Depot”
Oct. 19, Concord, Ont. - If you have received your new “The Vitality Depot” catalog recently, and are wondering “Who are these guys?”, the answer is that The Vitality Depot is Royal Cross!

Royal Cross has long been a name to trust in the chiropractic community, and, in the last 15 years, has grown into one of the largest direct suppliers to the industry across Canada. Now, Royal Cross has announced that they are making even bigger strides. Royal Cross has expanded into the U.S. market, and has made some significant changes to provide even better service. One of the most visible changes is that the division serving the chiropractic profession has undergone a name change, and will now be known as “The Vitality Depot”.

What’s Changed? 

Better Value - By combining purchases with US partners, Royal Cross/The Vitality Depot can often increase volume, reduce costs and pass the savings on to you. 

New Products – Combining US and Canadian operations means better negotiation potential with global suppliers, to offer you products that are new, exciting and exclusive to Royal Cross/The Vitality Depot in Canada. Examples for 2010 are a new association with SpiderTech ready-to-apply kinesiology tape solutions, and a new line of FreeQWireless TENS units. 

Private Label Products – Royal Cross/The Vitality Depot’s expanded purchasing power has allowed them to “private label” many products. The company is striving to create exciting packaging that maintains your professional image with your patients. 

New Website- The new Royal Cross/The Vitality Depot website will make ordering and researching products easier. A new  “Sales and Specials” section has been added, to allow you to take advantage of sales online. The website is still in the process of expansion and development, so check back often.

What’s the same 

Royal Cross/The Vitality Depot is still 100 per cent Canadian owned and operated. The company continues to focus on providing Canadian clinics with the best possible pricing and world class service. 

One of Royal Cross/The Vitality Depot’s greatest strengths, and a fundamental key to their long-term success, has been the company’s uncanny ability to adapt and evolve with the ever-changing face of the healthcare profession. In looking to the 21st century, Royal Cross/The Vitality Depot  has researched and introduced exciting new products and technologies at levels that are unprecedented – even for them. 

So the next time you're looking for Royal Cross, take a look at The Vitality Depot. The Vitality Depot can be reached at the same 1-800-461-0100 number, e-mailed at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it  and found on the web at www.thevitalitydepot.ca  (Use DEPOT123 to see professional pricing online). 

To allow everyone time to get accustomed to the name change, the Royal Cross website, and e-mail listings, will remain open and functional.  However, please note that the “specials” and “new products” will only be available through the Vitality Depot website.