Chatelaine is read by more than 3.5 million women in Canada every month, its English-language website enjoys 2.2 million hits in that period of time, and 100 000 monthly visits to its French-language website demonstrate that the publication is, indeed, read nationwide.  Most of these readers/visitors are adult women ranging from ages 25 to 54 years.  

The country’s chiropractors have harnessed this audience of health care decision makers through a promotional partnership with the publication.  The Canadian Chiropractic Association (CCA) together with the Ontario Chiropractic Association (OCA) and other provincial associations are entering into an initiative to sponsor a back health advice column – both in print and online – to educate Chatelaine readers on good spinal and overall health. The CCA and provincial associations have pooled their resources to negotiate a nine-month presence within the magazine’s print and online venues.  

The June print issue of Chatelaine, containing its first back health column edition, is available at newsstands. Visit www.chatelaine.com/backhealth later this month to view the web presence.

Source:  Ontario Chiropractic Association