These commercials will direct viewers to either (1) a new website where information about chiropractic is provided and potential patients can directly search a list of member chiropractors, or (2) fill out an online application for treatment on the website which will be routed to the nearest member chiropractor, or (3) call the 24 hr/day toll free number which goes to a call centre and directs leads to a member chiropractor’s office.

The commercials are the work of The Canadian Chiropractic Marketing Network (CCMN) and all ads are approved by the College of Chiropractors of Ontario (CCO). 

“With the help of Ontario chiropractors, we will be placing up to twenty television commercials per day promoting the use of chiropractic on CITY/OMNI TV, an Ontario-wide television network,” says chiropractor and president of CCMN, Dr. Amit Sharda. “These commercials will be aired on an ongoing basis.”

CCMN’s vision is to begin with one or two approved commercials that provide targeted messaging, introducing some general information about chiropractic care with respect to back pain, neck pain and headaches.  After the public has become accustomed to these, new commercials will surface, each adding new details about the many benefits of chiropractic.

“Through brand awareness created by a high repetition ad campaign executed in the mass media, the general pubic become more educated and confident about the safety an effectiveness of chiropractic overall.  The utilization of chiropractic has remained stagnant for far too long.  A project like this is far overdue to secure the future of our profession.  The time is now.”

Integrating the powers of television and the internet to build your practice

“Built into these commercials is a referral system for chiropractors to get patients sent directly to their office, says Dr. Sharda.  “The referral system will involve a 24/7 call centre service, online applications from our website and direct listings of your office.

“Combining the power of TV advertising with the versatility of the internet and a direct referral program makes sense. Television remains the most effective medium in reaching a mass audience, but it’s typically too expensive for individual chiropractors to pursue. Still, it’s important to get the word out – to grow your practice – and to make a meaningful difference in people’s overall quality of life. There is power in numbers! A referral network provides a vehicle for providing valuable, approved messaging while helping the public access individual chiropractic clinics.”

Information on how to join the network can be accessed through the main website www.backandneckpain.ca. Click on the “Doctors” section and enter the password “referral”. Here, chiropractors can apply to become a member as well as view the first in the series of professionally produced television commercials. 

“For the launch we are limiting the number of chiropractors who can join the network to approximately 200.  It is on a first come first serve basis, and we will only accept one chiropractor within a certain radius to ensure the effectiveness of the campaign.  Our goal is to have a CCMN registered chiropractor available in each area so any member of the public interested in receiving care can easily have access. ” says Dr. Sharda.

For more information about CCMN, including details for being integrated into the referral system, please contact Dr. Amit Sharda at 1-888-95-CHIRO or 416-262-3659 or by email at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it