Feb 3, Tahoe City, CA – Michael Gerber, renowned author of the E-myth series of books for small business enhancement, teams with California DC, Dr. Frank Sovinsky, to bring “The E-myth Chiropractor – Why most Chiropractic Practices Don’t Work and What to Do About It” to the profession.

Running a successful chiropractic practice is a juggling act. Clinical expertise is necessary to provide impeccable care to your patients but this needs to be balanced with knowing how to run a small business. DCs are well prepared, by their education and experience for the technical ins and outs of chiropractic practice, but are often ill-prepared to run a business.

“The E-Myth Chiropractor” fills this knowledge gap, giving DCs a complete toolkit for either starting a successful practice from scratch or maximizing an existing practice’s performance. Loaded with practical, powerful advice that can implemented easily, this one-stop guide enables chiropractors to realize all the benefits that come with a thriving chiropractic business.

Dr. Sovinsky is a co-founder and CEO of DC Mentors, a client-centered practice-management company dedicated to transforming the way chiropractors grow their practices. His understanding of human behavior and motivation, combined with his pragmatic approach to the business of chiropractic, are the reasons his clients are thriving.

Combining the wisdom of renowned business development expert Michael E. Gerber and the chiropractic expertise of Dr. Frank Sovinsky, “The E-Myth Chiropractor” equips DCs to: rethink their practice, shifting from tactical thinking (working “in” your business) to strategic thinking (working “on” your business); liberate themselves from the predictable and often overwhelming tyranny of unprofitable, unproductive, and time-consuming routines; manage those processes through which people get things done – which becomes their Management System: implement innovative systems to produce consistent results as their practice grows: create the story of their practice; this story becomes the heart of their practice.

The book is available through www.Amazon.ca   or at www.prodigybusinessbooks.com/e-myth-books/the-e-myth-chiropractor.html