Business

Although we all want new patients signing up for care, it can be frustrating when you invest so much time and money into your marketing efforts to bring in consults, and then in the end, they don’t sign up for care. To add insult to injury, you may even be charging fees much lower than you’re comfortable with.
Your clinic washroom is dirty, there is accumulated dust under your treatment table, your receptionist is short with a patient on the phone, your trashcan is overflowing, or even worse – you do not give your best effort during a treatment. All of the above things can be documented in an online review with a smartphone.
As a semester ends, new chiropractic grads may open up shop in your neighbourhood, effectively trying to grab at the same pool of patients that you are. Getting new patients through your door could become more difficult.
In September 2015 I wrote a column called “Business is Life.” In it, I spoke about Sault Ste. Marie, Ont., a town of 75,000 people. They have 10 chiropractors along a two-kilometre stretch of the Great Northern Road.
As a chiropractor, you’ve worked tirelessly to improve your patients’ quality of life and build your practice – and then you get a two-star rating on Google. No one likes a bad review and you don’t want it affecting your business.
Halifax, N.S. — There's a new website aimed at helping Canadians find their ideal chiropractor. Chiropractors.ca has completed its first month of operations, demonstrating encouraging growth. Within its first 30 days, 90 Canadian chiropractors registered their practice profiles with Chiropractors.ca.
The government enacted a number of new tax changes last year that could dramatically impact the bottom line of many Canadian businesses, including incorporated professionals – chiropractors, doctors, lawyers and accountants. In this article, we will examine an area that has received considerable attention from small businesses and industry groups: the potential loss of some (or all) of the small business deduction (SBD).  
I don’t have to tell you that money is a big part of our lives. But in case you doubted it, a study by the American Psychological Association says that money issues outweigh other sources of tension, including work, family and personal health concerns.
For most retirees, the thought of retirement always seems to be some destination far off into the future. But like many things in life, retirement has a funny way of approaching with greater speed each passing year.  
If you've never seen a "perspective sculpture" in person, you've probably run across a few online. One of the most famous is dedicated to Nelson Mandela.
A series of proposed class action lawsuits have been launched against some of Ontario's largest insurance companies, alleging they are breaking rules that govern payments to automobile accident victims.
One of the greatest regrets people have is not taking enough time for themselves, particularly as they age. A closely-related question is deciding at what age to retire from practice.
Scientists at the Stanford University School of Medicine and their collaborators followed a cohort of more than 100 people over several years, tracking the biology of what makes them them.
The Internet and social media have changed our world.
Your personal identity may fall at the mercy of sophisticated hackers on many websites, but when it comes to health data breaches, hospitals, doctors offices and even insurance companies are oftentimes the culprits.
I recently predicted that health data from electronic sources could soon be compiled into a health or wellness report and shared with insurance companies to help them determine who they’ll cover.
When it comes to understanding what makes people tick—and get sick—medical science has long assumed that the bigger the sample of human subjects, the better. New research suggests this big-data approach may be wildly off the mark.
In light of the increasingly aging population in Canada and advances in digital technology innovation in health care, a new study commissioned by Telus Health reveals those who would benefit most from health-care innovation are the least likely to adopt it.
Five young business students (John Collins, Nick DeLuca, Abigail McManus, Olivia Missios, and Yue Wu) from the McMaster University Business School approached me this past winter.
You know who they are – they’re your “regulars.” They come in like clock-work, marking the passage of the months of the year, year after year. They love you because you “get them.” You understand what makes them tick, and you know just what to do to help them be healthier and happier. These patients love you, and you love them right back, maybe because it’s all so easy? You make some quick adjustments, and they positively glow.
Associate doctors have to realize that if they are not committed to learning the system and are not focused on growing their patient base, their future will essentially be uncertain. When you are focused and committed to the job, you will be successful. But hard work and sacrifice are non-negotiable ingredients in the recipe for rewards.
Investing in the greater good is becoming less of a niche, “feel-good add on,” and is more of a necessity in this ever-changing business environment.  The Millennial factor, which initially made Boomers and Gen X’ers scratch their heads, is now entering the executive-suite, and is demanding that day-to-day operations not only be about balance sheets and profit, but also about bringing greater change to our landscape. Purpose and credibility is no longer mutually exclusive.
Two months ago I decided to purchase an Apple watch to help with front-end communication and patient flow in my practice – whenever I need a patient in a room I can easily tap my watch to send a canned message to my front desk indicating which room I’d like to see the next patient. This has totally eliminated my need to use my smartphone to text the same request.
As The Lease Coach since 1993 and co-authors of Negotiating Commercial Leases & Renewals FOR DUMMIES, we have found that chiropractic tenants often leave a lot on the table when negotiating a commercial lease renewal. One of the biggest mistakes is assuming that everything will go smoothly.

Subscription Centre

 
New Subscription
 
Already a Subscriber
 
Customer Service
 
View Digital Magazine Renew

Most Popular

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.