For the most part, whenever chiropractic makes the news it is typically associated with something negative about the profession. The moments when what chiropractors do are displayed in a positive light are few and far between. Although that is the reality for many alternative services, it will get better if chiropractors learn how to take advantage of golden opportunities like this one.
For those of you who have created a LinkedIn profile just because it seemed like the right thing to do, consider this your secret strategy session to finding new opportunities, new clients, or just keeping on top of industry news.
According to a study commissioned by GoDaddy, 60 per cent of small businesses don't have a website. Factor in that, according to Google, 97 per cent of consumers search online for businesses and products before making a purchase, and it could be argued that having a professional website is essential for success. Regardless of your industry, your website needs to accomplish some key objectives.
Up until a few years ago, not only did people share almost every post and tweet they found the least bit interesting, they would routinely thank others for doing the same. This resulted in both companies and individuals having the ability to build large, engaged followings, which could potentially be leveraged to generate business.
Up until a few years ago, not only did people share almost every post and tweet they found the least bit interesting, they would routinely thank others for doing the same. This resulted in both companies and individuals having the ability to build large, engaged followings, which could potentially be leveraged to generate business. However today, that trend seems to have virtually disappeared.
When my friend Maggie was pregnant, she suffered with debilitating back pain. Steve, a local chiropractor and owner of a wellness clinic, wrote an article about how he helps pregnant women relieve their back pain, along with self-care ideas to try on their own.
As health-care professionals, you spend your time helping Canadians make healthy choices to prepare them physically for a productive life – but what about your financial health? Retirement planning is often delayed, or worse, it is left unmanaged where it falls subject to a wide range of risks and uncertainties.
When I was in chiropractic school a professor told me chiropractors in the NFL made a salary of $250,000 per year. I believe my professor was telling me what they thought to be the truth – although they have been misinformed.
A while back I had an informal conversation with a Canada Revenue Agency auditor. During that conversation the auditor told me that in the last 10 years the number of chiropractors in arrears on their taxes has risen dramatically.
Running a successful business – whether a chiropractic practice or a lemonade stand – is not easy. It requires unwavering level of commitment, because being successful today does not guarantee success tomorrow. Believe it or not, the success of your business depends on the most unreliable, unpredictable elements of existence – other people.
Most chiropractors, like other health-care practitioners, will at some point in their careers need professional or retail office space.
Whether you are setting up your first clinic or have owned your practice for decades, you probably have similar concerns that keep you up at night.
In light of the increasingly aging population in Canada and advances in digital technology innovation in health care, a new study commissioned by Telus Health reveals those who would benefit most from health-care innovation are the least likely to adopt it.
More than ever, the success of an organization depends on its ability to prepare for change and predict which trends will make a major impact. The chiropractic industry is no different.
MONTREAL – Equipping students with the knowledge and tools to be able to demonstrate the value of chiropractic in multidisciplinary health care teams will help in advancing the profession as primary spine care experts.
ANN ARBOR, Mich. – Some footwear stores videotape a jogger's gait on a treadmill to help determine the kind of running shoe that would be the best fit. The University of Michigan is taking that practice a few steps beyond.
Multinational companies such as IBM, Nike and Facebook use "big data" to forecast trends, create marketing campaigns and enhance customer experience. In recent years, big data has changed the way we do business. No longer confined to large companies, businesses of all sizes use analytics to review, plan and execute marketing programs.Big data has become a big driver in digital health innovation.
The increasing consumer demand for patient-driven health care is demonstrating the need for chiropractors to continue to engage their patients on their terms. The focus of Canada's growing aging population has shifted from traditional health care to staying healthy through preventive measures. This subtle shift combined with patient demand to manage their own health care will continue to influence the way chiropractors connect and engage their patients.
When an employee leaves your clinic do not get too disappointed – they have just given you a chance to do things at a lower cost. When someone gives you two weeks notice, it is the most inexpensive way for you to break ties with that employee.
If you don’t think of your next day in the office as one filled with excitement and extreme importance, then you will likely continue to practice in a mediocre manner.
Health-care facilities can be stressful places for patients and visitors, with depressing waiting rooms, rows of uncomfortable seating, a blaring television. Designers of some medical spaces, however, are remedying the situation.
Patient flow determines practice sustainability, but new patient referrals drive practice growth. There are essentially two reasons patients refer you to new patients: Patients like you, and patients love your product. These reasons are outlined in the NY Times bestselling book Word of Mouth Marketing - How Smart Companies Get People Talking by Andy Sernovitz.
Q: What is the most effective way to achieve balance between patient care and financial health?
Employees have the ability to attract new patients, develop new products and services, and become your greatest salespeople. Alternatively, they can also drive away patients, negatively impact service and product quality, and totally ruin your business. That's why hiring the right person is so important.
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WEBINAR: Working with the Back-Pained Patient
September 13, 2017
EXSTORE Functional Assessment and Soft-Tissue Treatment Workshop
October 28-29, 2017
CCA 2018 National Convention and Tradeshow
April 27-29, 2018