Business

For the most part, whenever chiropractic makes the news it is typically associated with something negative about the profession. The moments when what chiropractors do are displayed in a positive light are few and far between. Although that is the reality for many alternative services, it will get better if chiropractors learn how to take advantage of golden opportunities like this one.
For those of you who have created a LinkedIn profile just because it seemed like the right thing to do, consider this your secret strategy session to finding new opportunities, new clients, or just keeping on top of industry news.
According to a study commissioned by GoDaddy, 60 per cent of small businesses don't have a website. Factor in that, according to Google, 97 per cent of consumers search online for businesses and products before making a purchase, and it could be argued that having a professional website is essential for success. Regardless of your industry, your website needs to accomplish some key objectives.
Up until a few years ago, not only did people share almost every post and tweet they found the least bit interesting, they would routinely thank others for doing the same. This resulted in both companies and individuals having the ability to build large, engaged followings, which could potentially be leveraged to generate business.
Up until a few years ago, not only did people share almost every post and tweet they found the least bit interesting, they would routinely thank others for doing the same. This resulted in both companies and individuals having the ability to build large, engaged followings, which could potentially be leveraged to generate business. However today, that trend seems to have virtually disappeared.
When my friend Maggie was pregnant, she suffered with debilitating back pain. Steve, a local chiropractor and owner of a wellness clinic, wrote an article about how he helps pregnant women relieve their back pain, along with self-care ideas to try on their own.
Running a successful business – whether a chiropractic practice or a lemonade stand – is not easy. It requires unwavering level of commitment, because being successful today does not guarantee success tomorrow. Believe it or not, the success of your business depends on the most unreliable, unpredictable elements of existence – other people.
Most chiropractors, like other health-care practitioners, will at some point in their careers need professional or retail office space.
Whether you are setting up your first clinic or have owned your practice for decades, you probably have similar concerns that keep you up at night.
The Financial Services Commission of Ontario (FSCO) has released communication material in an effort to help reduce fraud in health-care services for auto insurance and provides suggestions on what health practitioners can do to protect themselves.
Practitioners who run multidisciplinary practices will find they are able to create new revenue by simply reducing expenses versus putting efforts into attracting and seeing new patients. By re-evaluating every spending transaction, I went through and tracked every dollar spent in 2013 and 2014 to determine what was needed, what was optional, what was unnecessary, and what could likely be discounted by the supplier.
There are two main components that determine the value of a business: assets and goodwill. Assets are the things you own and are set up on a depreciating market value basis. Goodwill is less tangible and therefore more variable. Unlike in other business valuations where the assets make up a higher percentage, goodwill makes up the majority of the value of a chiropractic practice.
More than ever, the success of an organization depends on its ability to prepare for change and predict which trends will make a major impact. The chiropractic industry is no different.
MONTREAL – Equipping students with the knowledge and tools to be able to demonstrate the value of chiropractic in multidisciplinary health care teams will help in advancing the profession as primary spine care experts.
ANN ARBOR, Mich. – Some footwear stores videotape a jogger's gait on a treadmill to help determine the kind of running shoe that would be the best fit. The University of Michigan is taking that practice a few steps beyond.
Multinational companies such as IBM, Nike and Facebook use "big data" to forecast trends, create marketing campaigns and enhance customer experience. In recent years, big data has changed the way we do business. No longer confined to large companies, businesses of all sizes use analytics to review, plan and execute marketing programs.Big data has become a big driver in digital health innovation.
The increasing consumer demand for patient-driven health care is demonstrating the need for chiropractors to continue to engage their patients on their terms. The focus of Canada's growing aging population has shifted from traditional health care to staying healthy through preventive measures. This subtle shift combined with patient demand to manage their own health care will continue to influence the way chiropractors connect and engage their patients.
CrowdReviews.com, a web-based platform for reviews and rankings of software vendors, has announced plans to start ranking chiropractic software companies.
If you don’t think of your next day in the office as one filled with excitement and extreme importance, then you will likely continue to practice in a mediocre manner.
Health-care facilities can be stressful places for patients and visitors, with depressing waiting rooms, rows of uncomfortable seating, a blaring television. Designers of some medical spaces, however, are remedying the situation.
Patient flow determines practice sustainability, but new patient referrals drive practice growth. There are essentially two reasons patients refer you to new patients: Patients like you, and patients love your product. These reasons are outlined in the NY Times bestselling book Word of Mouth Marketing - How Smart Companies Get People Talking by Andy Sernovitz.
Q: What is the most effective way to achieve balance between patient care and financial health?
Employees have the ability to attract new patients, develop new products and services, and become your greatest salespeople. Alternatively, they can also drive away patients, negatively impact service and product quality, and totally ruin your business. That's why hiring the right person is so important.
As chiropractic health professionals we are very educated and we know how to differentiate things like a sacroiliac dysfunction from a disc injury – but very few of us know how to differentiate a con from a contractor.

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