Patient flow determines practice sustainability, but new patient referrals drive practice growth. There are essentially two reasons patients refer you to new patients: Patients like you, and patients love your product. These reasons are outlined in the NY Times bestselling book Word of Mouth Marketing - How Smart Companies Get People Talking by Andy Sernovitz.
Q: What is the most effective way to achieve balance between patient care and financial health?
Employees have the ability to attract new patients, develop new products and services, and become your greatest salespeople. Alternatively, they can also drive away patients, negatively impact service and product quality, and totally ruin your business. That's why hiring the right person is so important.
Properly negotiating your commercial lease renewal is an important consideration for chiropractic tenants. With effective negotiation, you can sign for a more appropriate lease term, receive valuable tenant inducements (paid by the landlord) and decrease your monthly rent paid to the landlord. Here are a few tips.
How do I buy an existing practice, how much should I pay, and what should I be aware of? These are questions I’ve received most from chiropractors and chiropractic students recently
This is a landmark issue that commemorates a very special milestone. In many ways, Canadian Chiropractor magazine has become our professional extended family over the last 20 years. After all, many of us read this magazine regularly – more often than we actually see certain members of our own family.
In terms of value, a 10-year lease for a professional office could easily be a commitment of half a million dollars. Yet doctors rarely give their lease more than a cursory read.
There comes a time in the life of every chiropractor when age has taken its toll and it is time to lay down the instruments, the activators and the tools for practice, pack the bags and move on. After many years of professional practice, many find this a difficult realization. Still, it must happen and the practice will likely have to be sold.
One of the greatest pieces of advice I ever received from one of my mentors was to further my faith, confidence and belief in chiropractic. It was something I took seriously and continue to work on in order to deliver the chiropractic story to my community.
There comes a time in their career when every employee chiropractor would feel it is time to cut the ties and start his or her own practice. However, starting from the ground up is seldom as simple as renting a vacant space, moving in, hanging out one’s shingle and initially attracting a sufficient number of patients to make it pay.
The Ontario Clinic Regulation Working Group has released feedback and submissions from various stakeholders regarding the proposed regulation of health care clinics in Ontario.
3 keys to prevent social media misuse in the workplaceThe Internet and social media have changed our world.
10 things to keep in mind while searching for potential clinic spaceMost chiropractors, like other health-care practitioners, will at some point…
Key points for creating an at-home clinicWorking from a home office is a welcome break from…
Be bold: 3 simple ways to get your clinic to stand out and thriveAs a semester ends, new chiropractic grads may open up…
EPIC2019: Global Opportunities In Spine Care
March 20-23, 2019
2018 RCCSS (Canada) West Sports Conference
March 23-24, 2019
LIFE Vision Canada
March 29-30, 2019