Marketing
As a semester ends, new chiropractic grads may open up shop in your neighbourhood, effectively trying to grab at the same pool of patients that you are. Getting new patients through your door could become more difficult.
In September 2015 I wrote a column called “Business is Life.” In it, I spoke about Sault Ste. Marie, Ont., a town of 75,000 people. They have 10 chiropractors along a two-kilometre stretch of the Great Northern Road.
As a chiropractor, you’ve worked tirelessly to improve your patients’ quality of life and build your practice – and then you get a two-star rating on Google. No one likes a bad review and you don’t want it affecting your business.
Halifax, N.S. — There's a new website aimed at helping Canadians find their ideal chiropractor. Chiropractors.ca has completed its first month of operations, demonstrating encouraging growth. Within its first 30 days, 90 Canadian chiropractors registered their practice profiles with Chiropractors.ca.
Chiropractic patient communication has been a serious problem over the years and it has caused a lot of issues in not only driving more people to chiropractic offices, but also getting the population as a whole to accept and understand our profession.
This past June I wrote an eye-opening article that revealed the truth about how chiropractors and team medical doctors get paid in professional football. My research verified that while many non-health-care professions who work with pro teams get paid – chiropractors are merely volunteers. For this follow-up piece, I look to answer the question: How are chiropractic practitioners treated in other sports, namely the Olympics and Major League Baseball.
For the most part, whenever chiropractic makes the news it is typically associated with something negative about the profession. The moments when what chiropractors do are displayed in a positive light are few and far between. Although that is the reality for many alternative services, it will get better if chiropractors learn how to take advantage of golden opportunities like this one.
For those of you who have created a LinkedIn profile just because it seemed like the right thing to do, consider this your secret strategy session to finding new opportunities, new clients, or just keeping on top of industry news.
According to a study commissioned by GoDaddy, 60 per cent of small businesses don't have a website. Factor in that, according to Google, 97 per cent of consumers search online for businesses and products before making a purchase, and it could be argued that having a professional website is essential for success. Regardless of your industry, your website needs to accomplish some key objectives.
Up until a few years ago, not only did people share almost every post and tweet they found the least bit interesting, they would routinely thank others for doing the same. This resulted in both companies and individuals having the ability to build large, engaged followings, which could potentially be leveraged to generate business.
Up until a few years ago, not only did people share almost every post and tweet they found the least bit interesting, they would routinely thank others for doing the same. This resulted in both companies and individuals having the ability to build large, engaged followings, which could potentially be leveraged to generate business. However today, that trend seems to have virtually disappeared.
When my friend Maggie was pregnant, she suffered with debilitating back pain. Steve, a local chiropractor and owner of a wellness clinic, wrote an article about how he helps pregnant women relieve their back pain, along with self-care ideas to try on their own.
Approximately 2,500 years ago, a Greek philosopher named Heraclitus expounded the doctrine that the only constant is change. He could easily have been forecasting the constant change that is occurring today in digital marketing.
There are likely only a few people in the industrialized world who have not heard of the brands Nike, Starbucks and BMW.  
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