Marketing
This past June I wrote an eye-opening article that revealed the truth about how chiropractors and team medical doctors get paid in professional football. My research verified that while many non-health-care professions who work with pro teams get paid – chiropractors are merely volunteers. For this follow-up piece, I look to answer the question: How are chiropractic practitioners treated in other sports, namely the Olympics and Major League Baseball.
For the most part, whenever chiropractic makes the news it is typically associated with something negative about the profession. The moments when what chiropractors do are displayed in a positive light are few and far between. Although that is the reality for many alternative services, it will get better if chiropractors learn how to take advantage of golden opportunities like this one.
For those of you who have created a LinkedIn profile just because it seemed like the right thing to do, consider this your secret strategy session to finding new opportunities, new clients, or just keeping on top of industry news.
According to a study commissioned by GoDaddy, 60 per cent of small businesses don't have a website. Factor in that, according to Google, 97 per cent of consumers search online for businesses and products before making a purchase, and it could be argued that having a professional website is essential for success. Regardless of your industry, your website needs to accomplish some key objectives.
Up until a few years ago, not only did people share almost every post and tweet they found the least bit interesting, they would routinely thank others for doing the same. This resulted in both companies and individuals having the ability to build large, engaged followings, which could potentially be leveraged to generate business.
Up until a few years ago, not only did people share almost every post and tweet they found the least bit interesting, they would routinely thank others for doing the same. This resulted in both companies and individuals having the ability to build large, engaged followings, which could potentially be leveraged to generate business. However today, that trend seems to have virtually disappeared.
When my friend Maggie was pregnant, she suffered with debilitating back pain. Steve, a local chiropractor and owner of a wellness clinic, wrote an article about how he helps pregnant women relieve their back pain, along with self-care ideas to try on their own.
Approximately 2,500 years ago, a Greek philosopher named Heraclitus expounded the doctrine that the only constant is change. He could easily have been forecasting the constant change that is occurring today in digital marketing.
There are likely only a few people in the industrialized world who have not heard of the brands Nike, Starbucks and BMW.  
Back in 2002, after graduating from chiropractic school I opened my own clinic and started practicing. This was a very tumultuous time for the profession as many medical doctors, researchers and journalists were constantly writing articles in mainstream newspapers and publications that highlighted the dangers of chiropractic neck manipulation.
At a conferece i recently attended, I overheard a conversation between two chiropractors about the many wonderful things Facebook can do for one’s public profile. One doctor was explaining how “sharing” one’s post works and the other nodding her head in enlightenment as if just finally realizing what those blue buttons on a Facebook page meant.
Blogs have come a long way over the past decade from the perceived domain of angst-ridden teens and stay-at-home moms. These days, blogs are a vital mode of strategic communications and as a platform for sharing content, an absolutely essential tool for any practice wanting to rank in prospective patients’ search results.
While reading an article in Massage Therapy Canada magazine featuring Aurel Hamran, a sports massage therapist from Edmonton, I was inspired to write a piece which focuses on the power of volunteerism in business.
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