Approximately 2,500 years ago, a Greek philosopher named Heraclitus expounded the doctrine that the only constant is change. He could easily have been forecasting the constant change that is occurring today in digital marketing.
There are likely only a few people in the industrialized world who have not heard of the brands Nike, Starbucks and BMW.  
Back in 2002, after graduating from chiropractic school I opened my own clinic and started practicing. This was a very tumultuous time for the profession as many medical doctors, researchers and journalists were constantly writing articles in mainstream newspapers and publications that highlighted the dangers of chiropractic neck manipulation.
At a conferece i recently attended, I overheard a conversation between two chiropractors about the many wonderful things Facebook can do for one’s public profile. One doctor was explaining how “sharing” one’s post works and the other nodding her head in enlightenment as if just finally realizing what those blue buttons on a Facebook page meant.
Blogs have come a long way over the past decade from the perceived domain of angst-ridden teens and stay-at-home moms. These days, blogs are a vital mode of strategic communications and as a platform for sharing content, an absolutely essential tool for any practice wanting to rank in prospective patients’ search results.
While reading an article in Massage Therapy Canada magazine featuring Aurel Hamran, a sports massage therapist from Edmonton, I was inspired to write a piece which focuses on the power of volunteerism in business.
Most of us never get the chance to get out of our offices and observe how others become successful.
Kyra Proctor just spent two years as an associate chiropractor at a busy downtown chiropractic clinic.
Digital marketing is a term that is becoming more and more important for professional service providers such as chiropractors. It’s critical to leverage the tools and resources available to bolster your online presence, drive traffic, capture leads and generate more clients to grow your business. And having a digital marketing strategy is one of the most cost efficient ways to do this.
Two-and-a-half years ago, Ontario business owner Emily Kategiannis was struggling with her health.
Dr. David Leprich outlines some tried and tested formulas chiropractors can employ to gain the trust of the people in their community and develop long-term relationships that are essential to sustaining a long and successful practice.
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