Marketing
The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor,”  legendary football coach Vince Lombardi once said.
What do the following things have in common?: the colour of your walls; your waiting room furniture; what the patient hears while waiting in your office; the way you shake your patients’ hands; how often your patients come in for treatment; how you explain things to patients; the magazines in your waiting room; the topic of conversation during treatment; the sensory environment; and almost every other aspect, of your treatment room.
It’s challenging to take a step back and understand where we, as a profession, may need assistance, where we excel and how we can grow unless we take the time to ask. But, that’s just what I did. Recently, I created an anonymous survey to break down what chiropractors and their patients are looking for.
People often ask me how to build a successful front desk. My answer is start by evaluating your team members.
Three years ago, I read a book by Malcolm Gladwell that changed the way I approach business practice. In the book What The Dog Saw, Gladwell tries to show us the world through the eyes of others. One of the people the author references is the dog whisperer, Cesar Milan. People are fascinated with what he can make dogs do and the presence he has. Gladwell suggests that no one ever wonders what the dog is thinking when Milan commands them.
As health professionals, we are eager to provide the best care possible for our patients.
Although neither new, nor revolutionary, the concept of having your chiropractic clinic on wheels – and you travelling, perhaps not to patients’ homes, but to their locale of choice – is a business model that, for some, could work well.

May 10, Gatineau, QC – ImaSight Inc. and Atlas announce today that they will begin co-marketing the ImaSight Vision Software and the Atlas Chiropractic System to all Atlas and ImaSight Customers.

Dr. Paul Poirier looks invincible straddling his cherished chopper. Like a modern-day easy rider decked in black leather riding jacket and chaps, at six feet, three inches, and tipping the scales at 290 pounds, he’s certainly an imposing figure.
Dr. Rodney Williams is a chiropractor in Little Rock, Arkansas. Besides providing patients the benefits of chiropractic care, Dr. Williams serves on the executive of an association that is inherently geared to supporting a minority of chiropractors but is increasing its already widespread influence on the profession as a whole.
Asking your patients for referrals is the best marketing you can ever do!” In the chiropractic world, if you’ve been in practice for any length of time, you’ve probably heard this, more than any other so-called “practice growth” strategy. It always sounds logical, and so easy. But is it?
I am beyond excited to share this with you, because I am very confident it will help you break free from a prison that you have possibly lived in for years. This prison is erect because of a willingness to accept lies as truth.
Recently, we, as Canadians, learned that communicating our impressions regarding an issue – through letters, phone calls, e-mails, etc. – can actually garner a desired result. When one of our political parties was barred from participating in the televised federal election debates, people got busy and told government leaders that the exclusion was unwarranted, unfair and a contraindication to making an informed decision at the polls.  As you all know, the exclusion was reversed. 
Jennifer Pitre believes the right path to good health is as much about looking good on the outside as it is about feeling good inside.
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