Aug. 3, Vancouver, BC – The British Columbia Chiropractic Association (BCCA) is launching a new public campaign, with the help of the Canadian Chiropractic Research Foundation (CCRF), for the purpose of raising awareness of groundbreaking chiropractic research and highlighting the profession’s involvement.
Aug. 3, Vancouver, BC – The British Columbia Chiropractic Association (BCCA) is launching a new public campaign, with the help of the Canadian Chiropractic Research Foundation (CCRF), for the purpose of raising awareness of groundbreaking chiropractic research and highlighting the profession’s involvement.
For decades, chiropractors across the country have provided consistent support for evidence-based chiropractic research in an effort to broaden acceptance of the profession and, more importantly, have an impact on health outcomes.
The BCCA’s goal was to create a scalable program that could be applied to a national and international audience. At the heart of the initiative are two new public-service announcements (PSAs) featuring CCRF scientists Dr. Kawchuk and Dr. Erwin. Plans are in the works to deploy messaging via online, radio and television channels by fall 2011. The campaign incorporates a “Doctor’s Toolkit,” assisting chiropractors in connecting with their patients through research. Campaign materials, including the PSAs, are available for use upon request to interested parties who wish to increase awareness in their local markets.
The campaign provides a win-win for doctors, the CCRF and researchers by encouraging public support of vital research while bringing chiropractic to the forefront. In exchange for support, CCRF-funded studies flourish and pave the way for improved care and prevention from the chiropractic profession. CCRF research programs also afford doctors the opportunity to create dialogue with valuable global partners by way of university connections.
The most significant win, of course, is for the general public who, as a result of this research, will receive the greatest benefit. “Research is the foundation” as Dr. Kawchuk puts it. Chiropractors have a duty to continue building on this foundation by engaging the public to ensure the advancement of health care for all Canadians.
Chiropractic doctors in British Columbia are being encouraged to speak to patients who may have experienced excellent outcomes as a result of their care, as well as to local businesses and organizations regarding opportunities to support the advances in research that the profession is funding and/or involved in. Promotional materials and CCRF information, including updates on the latest research, will be made available to DCs who request donation forms and participate in the program. The program also includes tips on how to collect donations in your clinic (for example, keep donation information at reception, or ask your patients to donate $1 when they pay their fee, etc.) and conversation points to assist DCs in communicating advances in chiropractic research to their patients who might be interested in making one-time or ongoing donations.
All provincial associations are welcome to adopt this program. According to the BCCA, “Each month, if you encourage just one patient to donate to the CCRF, chiropractic research will continue to thrive, contributing to health care for all Canadians.”
For more information on the Power of One program, please visit www.bcchiro.com/bcca/news-and-events/news.html.
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