The television commercial, which was released in February of 2007, features Dr. Blouin – chiropractor and Canadian Chiropractic Research Foundation (CCRF) professor in Spine Biomechanics and Neurophysiology at the School of Human Kinetics, University of British Columbia (UBC) – talking about cutting-edge research on spine and spine-related injuries. The ad mentions the profession’s support, through the CCRF, for research at UBC, and represents a formidable public messaging vehicle for chiropractic.
The ad has been shown mostly in British Columbia but has also been seen across Canada via CBC and TSN.
Blouin notes that participating in the ad was an opportunity for him to discuss the work that he is doing in conjunction with his CCRF professorship at UBC.
On July 14, 2009, the Michael Smith Foundation for Health Research (MSFHR) – a major British Columbia health research funding body which also supports Dr. Blouin’s work – issued a report calling attention to the TV commercial and, concomitantly, the CCRF’s support for spine (basic to clinical sciences) research specifically at UBC but across Canada as well. The MSFHR report then goes on to summarize Dr. Blouin’s work.
Nixdorf says of the TV ad, “This is an excellent example of outcomes from member’s awareness, and support of chiropractic research chairs at universities,” and adds, “examples such as this significantly support the ongoing process of education in BC as well as the many initiatives across North America.”
For those interested in viewing the TV commercial featuring Dr. Blouin, please go to: http://www.hkin.educ.ubc.ca/School/index.htm and click on, “HKIN - Canadian Chiropractic Research Foundation - TV Ad - Feb 2007”.